By the 1980’s, blue jeans had become a commonly worn garment. So it seems inevitable that the next step in the evolution of the blue jean was the adaptation of this once work pant as… Luxury Brand Jeans

The 1960’s and 70’s saw the next generation of youth culture and blue jeans. The look of blue jeans was diversified to include bell bottom styles and paints, prints patches and embroidery.  Influencers include popular… Counter-Culture & Mainstream

On May 20, 1873, Nevada tailor Jacob Davis and San Francisco dry goods merchant Levi Strauss were granted a US patent for copper rivet reinforced work pants leading to the first modern blue jeans. Early… Levi Strauss & Co

The firmly established dominance of youth subculture and the continued influence of popular music shaped blue jean trends in the 1990’s and 2000’s. Grunge and hip-hop music heavily influenced jean styles.Distressed denim, overalls, baggy jeans… Pop Music Icons

The 2000’s saw the crest of a reiteration of blue jeans as high-end apparel. While the 1980’s heralded the rise of the luxury brand jean from fashion labels such as Calvin Klein and Gucci which… Premium Denim

Just as western movies brought jeans to more of the public in the 1930’s and 40’s,  music and film added another cultural dimension to blue jeans in the 1950’s. This time movie icons such as… Movie Icons

The 1930’s and 40’s saw the spread of blue jeans beyond the West and beyond just utility as just a work pant, thus crossing classed divisions.  Jeans were a hard-wearing, easy-to-clean play-wear pant for for… Across class

The origins of  modern denim fabric can be traced back to Genoa, Italy and Nimes, France.  A  sturdy cotton indigo-dyed fabric called bleu de Gênes (blue from Genoa) was produced in Genoa, Italy. When weavers… Origins: Genoa, Italy & Nimes, France